Conscious Capitalism

STRATEGY | RESEARCH | BRAND DESIGN | WRITING

We created the book ‘Touchy-Feely, Tree-Hugging Bulls#!t’ in admiration of some inspiring companies killing it commercially whilst also delivering copious amounts of conscious capitalism.

Cover of Touchy-Feely, Tree-Hugging Bull$#!t, a book exploring conscious capitalism, business strategy and brand thinking by The Village of Useful.
Cover of Touchy-Feely, Tree-Hugging Bull$#!t, a book exploring conscious capitalism, business strategy and brand thinking by The Village of Useful.
Book spread featuring Chipotle Mexican Grill and the role of purpose-driven business in conscious capitalism.
Editorial spread illustrating the growth of the conscious consumer market and its commercial impact on business.
Book spread profiling Waitrose and its employee-focused culture as an example of conscious capitalism.
Editorial spread comparing Costco and Walmart through employee value, business performance and conscious capitalism.
Editorial spread profiling Icebreaker and sustainable business practices through conscious capitalism.
Book spread examining Southwest Airlines' purpose-driven culture and long-term business success.