Adam Lance

Driving dogs. marketing the unwanted.

Unwanted gifts of pets is always a problem after Christmas.Hundreds of thousands of dogs and cats get dropped at animal shelters in countries all over the world. Finding a home for all these animals is obviously a huge challenge.

DraftFCB in New Zealand has used a really powerful thought to create demand in shelter dogs. The idea is that if they could prove how smart SPCA dogs are, more people would want them as pets.

Aside from creating huge awareness in New Zealand, The campaign made it onto Letterman and news shows around the world - which is great news for shelter dogs everywhere as the idea should be as powerful in finding dogs good homes anywhere it’s seen.

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