Andy Howard

Little big details

Every interaction with a product or service is an opportunity to delight customers. By going that little bit further to be more entertaining, more useful, or just better, the little details can provide a richer experience and become big details. These are a few of our favourites via Little Big Details.

Nike+ - When people “like” your run after you post it on facebook, you will hear cheers and chants in your headphones.

Nike Plus

Nike+ - When people “like” your run after you post it on facebook, you will hear cheers and chants in your headphones.

Mac OS X Lion – Understands your photo album titles and places and assigns appropriate icons to it.

Osx Lion Photos

Mac OS X Lion – Understands your photo album titles and places and assigns appropriate icons to it.

iOS - When using internet on EDGE network, loading icon in status bar rotates slower than it does on 3G.

Iphone Network Loading

iOS - When using internet on EDGE network, loading icon in status bar rotates slower than it does on 3G.

Threadless – When entering the website, a message in the top bar will appear that the company is able to ship to the country you’re currently in.

Threadless Shipping

Threadless – When entering the website, a message in the top bar will appear that the company is able to ship to the country you’re currently in.

More stories

Surfing girl