A new campaign from Dove titled Real Beauty Sketches has done a powerful job of extending the long running campaign for real beauty.
The much discussed real beauty platform has been in the market for many years now and was perhaps made most famous by their fantastic spot from six years ago,’Evolution’;
This latest iteration of the idea makes a really interesting and emotional exploration of women’s self image. It studies how women describe their own appearance versus how others describe them. The results show that the women shown are surprisingly (to them) over critical.
The campaign has obviously struck a chord as the clip from the campaign was uploaded one week ago and has already received over 16 million views.