The Challenge
Take a mail-order business selling directly to schools into homes Australia-wide.
The Outcome
Sustained online retail growth.
The CleverPatch brand was synonymous with craft in schools and early childhood centres Australia-wide. We worked with CleverPatch to introduce a new direct to consumer offering.
We reframed the essence of the CleverPatch business. The business was not about pipe-cleaners and beads, but the growth children experience creating with them.
Our role in CleverPatch: strategy, branding, website UX.