Establishing a world-class food brand for franchising

We re-branded an existing fast food business to create Harrys Schnitzel Joint.

The Challenge

Create a world-class brand worthy of a national fast food franchise.

The Outcome

Revenue per store has doubled since the re-brand.

We worked with world-renowned UK artist Stevie Gee to create Harrys Schnitzel Joint. Immediately following the re-brand, Harrys was awarded ‘Australian Fast Food Business of the Year’ and revenue per store doubled.

Harrys design elements.

Harrys design elements.

Harrys website.

Harrys LA-style food truck.

Our role in Harrys: strategy, branding, retail design, website UX.

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