Serious problems, particularly medical related problems need to be solved with serious advertising right? Well, not so much. The new television ad for Tena Men proves that the use of humour even for the treatment of the particularly unfunny condition of incontinence can be appropriate and powerful.

This ad by AMV London uses a series of superbly crafted and executed scenarios to explain to men suffering with incontinence that Tena is the way to maintain their control.