The Story

We started out as an advertising and technology agency. The way we go about our work with a focus on customer experience has found us increasingly consulting in corporate innovation. We’re consultants who implement—it’s not innovation, and it’s definitely not useful, until customers can touch and feel it. We work with large private and public companies to move the needle.

Useful is the Gandhi of the business world. Gentle but powerful. We’re about useful. We dig useful. Who doesn’t like useful? Useful never gets old. It’s always now. It’s always the new black. Useful opens up conversations and drops guards. Useful gets our attention, then our interest, then our love. Useful never sleeps. Useful is always doing cool stuff. Useful built the wheel and tamed the horse. Useful came up with Wi-Fi, iPads and energy drinks. Useful makes a deodorant, then a 48 hour deodorant. Right now useful is thinking of a deodorant that could work on the sun. Useful gets the people at Apple out of bed in the morning. Useful gets the people at Google, Toyota and Nike out of bed in the morning. Useful gets us out of bed in the morning. Let’s get our useful on.

Our Why

We’re about useful. We know useful drives growth.

Our How

We’re consultants who implement—it’s not innovation, and it’s definitely not useful, until customers can touch and feel it.

Our What

We started out as an advertising and technology agency. The way we go about our work with a focus on customer experience has found us increasingly consulting in corporate innovation.

Moving The Needle

Moving the needle speaks to our deeply held desire to do work that makes a difference—to our client’s world, the way they do business and their bottom line.

The Village is not for everyone. We’re for restless people and organisations. Like us, they want to move the needle and are willing to invest the time and money necessary to make it happen.

Village-Born

We create and invest in our own ventures to provide all Villagers with creative freedom and hands-on business experience. V=G sees the Village opening a retail food concept in 2017.

Along with our own ventures we make investments in companies moving the needle in their industry. Our portfolio is as diverse as tech acceleration and dementia caring.

The Village of Useful also founded and hosts Awesome Newcastle. A chapter of the global Awesome Foundation (founded in Boston in 2009), Awesome Newcastle provides no-strings-attached cash grants every month to help local business ideas and community projects. We founded Awesome Newcastle to give back and foster community entrepreneurship.