The Story

The Village is a creative agency entirely focused on helping our clients move the needle. The Village was founded on two principles; firstly, be more village-like, be friendly and collaborate well with others. The second principle is helping our clients be more useful to their customers.

Useful is the Gandhi of the business world. Gentle but powerful. We’re about useful. We dig useful. Who doesn’t like useful? Useful never gets old. It’s always now. It’s always the new black. Useful opens up conversations and drops guards. Useful gets our attention, then our interest, then our love. Useful never sleeps. Useful is always doing cool stuff. Useful built the wheel and tamed the horse. Useful came up with Wi-Fi, iPads and energy drinks. Useful makes a deodorant, then a 48 hour deodorant. Right now useful is thinking of a deodorant that could work on the sun. Useful gets the people at Apple out of bed in the morning. Useful gets the people at Google, Toyota and Nike out of bed in the morning. Useful gets us out of bed in the morning. Let’s get our useful on.

Our Why

We’re about useful. We know useful drives growth.

Our How

We help our clients explore their inner useful so they can more effectively connect with their customers.

Our What

We design marketing strategies, build brands, guide corporate innovation and create internal and external communications - whatever it takes to help our clients over-achieve.

Moving The Needle

Moving the needle speaks to our deeply held desire to do work that makes a difference—to our client’s world, the way they do business and their bottom line.

The Village is not for everyone. We’re for restless people and organisations. Like us, they want to move the needle and are willing to invest the time and money necessary to make it happen.


We create and invest in our own ventures to provide all Villagers with creative freedom and hands-on business experience. V=G saw the Village open a retail food concept in 2017.

Along with our own ventures we make investments in companies moving the needle in their industry. Our portfolio is as diverse as tech acceleration and dementia caring.

The Village of Useful also founded and hosts Awesome Newcastle. A chapter of the global Awesome Foundation (founded in Boston in 2009), Awesome Newcastle provides no-strings-attached cash grants every month to help local business ideas and community projects. We founded Awesome Newcastle to give back and foster community entrepreneurship.

Move the needle! Move the needle!

Moving the needle speaks to our deeply held desire to do work that makes a difference — to our client’s world, the way they do business and their bottom line.

Surfing girl