To encourage dog owners to give their pets the recommended 30-minute daily walk, Pedigree used bus shelters in Belgium to guide dog owners on city walks. Each walk was arranged in a loop covering about 2 kilometers scattered through neighbourhoods in Brussels and Ghent. Pedigree’s manifesto says ‘We’re for dogs’, which is powerfully and usefully expressed via this outdoor advertising campaign.
Moving the needle speaks to our deeply held desire to do work that makes a difference — to our client’s world, the way they do business and their bottom line.
