Has your business tried a remarketing campaign yet? It’s a great way to drive additional sales and bookings. Here’s how it works.
Remarketing shows ads to prospects who’ve previously visited your website as they browse the web. You can specifically target people who didn’t perform a certain action on your website, like buying a product or making a booking. It’s a high-performance conversion tool and gives you a ‘second chance’ - people have already found your website and made a connection with your brand, and remarketing gives you an opportunity to serve ads to them and bring them back for a conversion.
Up to 96% of people who visit a website leave before taking the action marketers want them to take. Up 70% of people abandon an online order before completing it. (Source: Forrester). Remarketing lets you reach these people.
You may have noticed remarketing serving ads to you as you move around the web. Maybe you were looking at flights or hotels, and before booking you left those websites to do more research on holiday destinations, flights or places to stay. As you browsed around online publications, Tripadvisor and comparison sites, you may have seen ads from the airlines and hotels you were previously looking at. That’s remarketing in action.
We recently ran a remarketing campaign for a service-focused brand that included remarketing. In 19 days we achieved the objective of 100 bookings and the campaign achieved an approximate 160% return on investment.
If you’re interested in a remarketing campaign, give us a shout. Let’s bring your prospects back.
Here’s a 2 minute video with a remarketing example.