Search Engine Optimisation (SEO) helps Google connect people with your brand, product or service when they’re searching for it. 70 percent of Australian retailers cite SEO as the most effective customer acquisition source. Most activity during a customer’s search happens in a triangle at the top of the search results page, creating a “golden triangle” of visibility and clicks. The golden triangle consists of top Google ads, top organic results and Google’s alternative results, including shopping, news and Google+ suggestions (source: Eyetools).

Useful SEO to achieve visibility, clicks and customers is mostly about the right strategy, content and usability. Here’s a simple overview of how SEO works (click through for a larger version).

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