Anywake is an alarm clock that takes you places. It wakes you up to the sound of a randomly selected city in the world. To turn off the alarm, you have to guess which one. And if you get it right, you get a discount on a planeticket with Lufthansa to that city. The Anywake app for iPhone and Android is part promotion, part brand butler, and was created through an understanding of a customer’s journey and emotions. Waking up to go somewhere different is really exciting and for most people it doesn’t happen often. Lufthansa creates part of that excitement every morning.
Moving the needle speaks to our deeply held desire to do work that makes a difference — to our client’s world, the way they do business and their bottom line.
