Adam Lance

Multi-screen world. where your customers live.

Google recently conducted a study into multi screen viewing habits (ok, another study). It results in a pretty interesting infographic.

New Multiscreen World Infographic

Some standout stats:

90% of people use multiple screens sequentially (moving from one screen to another, eg from a phone to a laptop), 67% while shopping online .

77% of the times that viewers watch TV, it’s not on a TV (49% smartphone, 34% PC/laptop).

These numbers aren’t really trends (those were established some time ago), they are more revealing as the growth of the trends.

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