Anywake is an alarm clock that takes you places. It wakes you up to the sound of a randomly selected city in the world. To turn off the alarm, you have to guess which one. And if you get it right, you get a discount on a planeticket with Lufthansa to that city. The Anywake app for iPhone and Android is part promotion, part brand butler, and was created through an understanding of a customer’s journey and emotions. Waking up to go somewhere different is really exciting and for most people it doesn’t happen often. Lufthansa creates part of that excitement every morning.