Establishing a world-class food brand for franchising

We re-branded an existing fast food business to create Harrys Schnitzel Joint.

The Challenge

Create a world-class brand worthy of a national fast food franchise.

The Outcome

Revenue per store has doubled since the re-brand.

We worked with world-renowned UK artist Stevie Gee to create Harrys Schnitzel Joint. Immediately following the re-brand, Harrys was awarded ‘Australian Fast Food Business of the Year’ and revenue per store doubled.

Harrys design elements.

Harrys Brand Book

Harrys design elements.

Harrys design elements.

Harrys Design Elements

Harrys design elements.

Harrys website.

Harrys Website

Harrys website.

Harrys LA-style food truck.

Harrys Food Truck

Harrys LA-style food truck.

Harrys Thats Good Eating

Our role in Harrys: strategy, branding, retail design, website UX.

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