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Branding & Design

Your brand is the shortcut customers take to understanding your product or service and why they should choose yours over the competitors’. We approach the creation of brand with the seriousness it deserves.

Branding Workshops Branding Research Naming & Branding Customer Value Proposition Employee Proposition Brand Books Design Collateral

Case Studies

Harrys Happy Customers

Harrys Schnitzel Joint

We re-branded an existing fast food business to create Harrys Schnitzel Joint.

Establishing a world-class food brand for franchising.
Speed Meter
Harrys Happy Customers
Inspirations Paint Happy Customer

Inspirations Paint

In 2012, Australia’s largest specialist paint retailer Inspirations Paint was facing a challenging future.

In 2012, Australia’s largest specialist paint retailer Inspirations Paint was facing a challenging future.
Speed Meter
Inspirations Paint Happy Customer
Carzoos Retail Store Interior

Carzoos

In a global-first in used car retailing, Carzoos has redefined a century-old business model by creating an entirely new way to buy and sell used cars.

An entirely new way to buy and sell used cars and a global-first in used car retailing.
Speed Meter
Carzoos Retail Store Interior

The brand redevelopment and relaunch has been huge for the business. It’s the biggest thing we’ve ever done and the biggest success we’ve ever seen.

Head of Marketing, Inspirations Paint

Branding

The name ‘Nike’ comes from the Greek goddess of victory. The name was thought about long and hard. The ‘swoosh’ logo was a simple, fluid design that conveys motion and speed. It took a week to create the original logo but years to tweak the logo we know today. The tagline ‘Just Do It’ was created to be simultaneously universal and personal. 

The campaigns Nike used to position itself were always edgy, ‘take no prisoners’ ads - as founder Phil Knight famously said, ‘I want to see ideas that scare me’. Nike then sought out athletes to endorse that shared its best-of-the-best values.

All of these elements are part of Nike’s brand. 

The company’s commitment to the creation of the brand is why the company has sales of USD$35b per year and yes, why it can charge $59 for a $9 t-shirt.

Nike Brand Tshirt

Same white t-shirt, same factory in China. The $50 price difference? That’s branding.

Results

  • Re-designing a long-existing fast food brand that was nationally awarded and resulted in a 96% increase in revenue in the first year of the rebrand.
  • Creating a suite of brand elements for national franchise group, Inspirations Paint that contributed to a 10:1 marketing ROI and an unprecedented 22 consecutive months of revenue growth.
  • Creating a suite of brand elements for Carzoos, from brand books and logos to packaging and retail design. The contribution of the brand was important in Carzoos being named ‘World’s Most Innovative Company’ in 2017.

Contact Us

How can we help? What would you like to achieve? How quickly would you like to achieve it? We’re looking forward to hearing from you.

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